Google will launch a "major new social network" imminently at the SXSW conference, said Read/Write Web early this morning. They were stupendously wrong on timing - Google told us and others that there was absolutely nothing launching in the next few days at the event. The product details they got were fairly correct, though, from what I've heard from sources who've seen Google's product iterations over the last few months. Google will focus a lot on groups of friends and how you share with them, and try to differentiate themselves from Facebook in this and other ways. But that's beside the point. Google doesn't appear to want to have a big launch announcement around the product, now or down the road. They keep releasing (or dealing with leaks) new social features in drips and drabs: toolbar stuff, profile stuff, video stuff. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/OAnTEsye_Dc/
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