Inadco is launching today as a cost-per-lead ad network for display advertising. The startup is similar to an "AdSense for Leads." The company is also announcing that Dave Zinman, previously the general manager of display advertising at Yahoo, is joining Inadco as the Chief Operating Officer. Cost-per-lead advertising creates leads from ads, where a users fill out targeted forms. Inadco believes that this is a multi-billion dollar market because a lead can be universally defined by all advertisers and it can occur online (vs. offline) for all advertisers. Essentially cots-per-lead ads result in a tangible way to get customers.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/J0qQQhP6gWw/
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