Kontagent Expands Beyond Facebook To Offer Analytics To Web And Mobile Apps

For the past few years, Kontagent, an fbFund winner and social analytics platform, has offered user analytics for developers of Facebook apps and games. Today, the company is moving beyond the social network to web and mobile apps that have not been built off the Facebook platform. As we've written in the past, Kontagent's real-time platform gives Facebook app developers, game studios and publishers detailed data of demographics based on geographic location, age groups, gender, user engagement times, social event interaction and other variables. The new version allows developers to track and optimize advertising efforts, user virality, in-app mechanics, virtual goods, currency monetization, and more.

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